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Home of the Navajo Beef Program

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 14 R Ranch,
“An innovative venture that benefits economies on Native American reservations by creating a local beef brand.”

14R is located in what is called “New Lands” or Nahata D’zhil (by the Navajo) near the Sanders, Arizona area. 81 permit holders share 360,000-acres of grazing land under the leadership of ranch president Al Pahi. (New Lands is a section of the reservation set aside for Navajos relocated from Hopi partitioned lands).

 

“We show relocatees good ranching practices to elevate the standards of raising cattle,” says Pahi. “We’ve got 14 range units, about 25,000 acres per unit, where permittees are allowed up to 30 head of cattle,” he says, adding: “Our beef grazes naturally and feeds on a particular type of sage shrub that brings lots of protein and other nutrients as well as adding special flavor to our meat.”

Navajo ranchers are used to working hard, spending long hours in the saddle keeping an eye on their cattle. At long last that hard work is starting to pay off. Quality grass-fed beef has now found its way into the newly-opened Navajo owned Twin Arrows casino, and other Indian gaming operations thanks in part to Labatt Foods and cattle broker Billy Hall.

The casinos are taking a closer look at this Native-raised prime product.

Indian-owned casino/restaurants have a great need for quality meats. There are about 20 gaming facilities in Arizona and more in New Mexico. Because of this the new Native American Beef Marketing Program was developed and aims to sell fairly-priced Navajo-raised beef to Native-owned casinos to feed hungry tourists.

 

 One reason the Indian rancher/Indian casino connection is expected to prosper under the Native American Beef Marketing Program leadership is the fact that there’s more to the program than just selling reservation-grown ribeyes to casinos. Casinos are great customers, but they don’t want or need all parts of the cow. They can use the steaks and a few other choice cuts, but don’t have a need for other parts. The Native-owned casinos feed lots of hungry tourists, and the casino wants those tourist to come back again and again.

 

Labatt Foods will look to find other clients hopefully on or near Native reservations to market the remainder of cuts. Source Verified, home grown beef!

“We’re an independent people, but we’ve worked together on this project,” says Gene Shepherd (Navajo), foreman of the 60,000-acre Padres Mesa Ranch on reservation land in Chambers, Arizona.

One of prototype lessons is;
“We show relocatees good ranching practices to elevate the standards of raising cattle,” says Pahi. “We’ve got 14 range units, about 25,000 acres per unit, where permittees are allowed up to 30 head of cattle,” he says, adding: “Our beef grazes naturally and feeds on a particular type of sage shrub that brings lots of protein and other nutrients as well as adding special flavor to our meat.”

“There’s a strong sense that this unique partnership program could move much more deeply into the Navajo Nation because they have so much land, there’s no need to over-graze. Cattle can be gently relocated without damaging landscape or stressing the animal, similar to what the Japanese do with their highly-praised Kobe beef.”